Annotated Print Advertisement
Week 1 model. A fictional advertisement with a worked annotation, technique bank, and analysis task.
Open resource →
Year 7 English • Advertisement Unit Pack
Advertisement
A five-week, 25-resource unit built from the resource audit. It combines 12 existing assets, one reuse, and 12 print-ready builds. This is a design-and-media unit, not a repeat of Persuasion Speech.
Ad Anatomy
Week 1 direct instruction. Audience, purpose, promise, benefit, evidence, brand voice, and CTA.
Open resource →Advertisement Analysis Grid
Week 1 organiser. A reusable grid for audience, image, colour, layout, language, effect, and CTA.
Open resource →Technique Sort
Week 1 game. Sort 15 claims into emotional appeal, social proof, authority, urgency, and association.
Open resource →Audience and Brand Identity
Week 2 direct instruction. Persona, demographics, psychographics, needs, brand identity, and voice.
Open resource →Slogan and Copywriting
Week 3 direct instruction. Slogan, headline, body copy, CTA, feature-to-benefit, and copy techniques.
Open resource →Advertisement Planning Sheet
Week 3 and Week 4 organiser. Brief, visual plan, copy plan, technique plan, thumbnail, and rationale notes.
Open resource →Ad Draft Model
Week 4 text model. Weak and strong drafts, annotations, design choices, and a model rationale.
Open resource →Layout, Salience, and Reading Path
Week 4 direct instruction. Hierarchy, contrast, alignment, white space, typography, and critique.
Open resource →Create an Advertisement and Rationale
Week 5 assessment. A one-page ad plus a 250-300 word rationale, with planning frame and checklist.
Open resource →Advertisement Rubric
Week 5 rubric. Five criteria, four levels, marking guide, and peer feedback.
Open resource →Advertisement Revision Quest
Week 5 game. Five stages, 15 questions, answer key, and a final challenge.
Open resource →Audit evidence. The audit lists 5 confirmed Advertisement assets, but four are rights-flagged Young Change Agents challenges. Only the Print Advertising Toolkit is directly usable. The 65 adjacent assets are mostly Persuasion Speech, US argument, or senior visual literacy. This pack therefore uses 12 reviewed assets, one reuse, and 12 builds. It is the fourth pack and the most build-heavy.
Week 1 - How an advertisement works
| Slot | Resource | Status |
|---|---|---|
| Text model | Annotated print advertisement | Build |
| Direct instruction | Ad anatomy | Build |
| Practice | Year 7 Print Advertising Toolkit PDF | Confirmed |
| Organiser | Advertisement analysis grid | Build |
| Game | Technique Sort | Build |
Week 2 - Visual language and audience
| Slot | Resource | Status |
|---|---|---|
| Text model | Visual Language Techniques Analysis Table DOCX | Review |
| Direct instruction | Visual Language Techniques Analysis Table DOCX - template | Review |
| Practice | Magazine Covers DOCX - sensitive context | Review |
| Practice | Understanding the Visual Source PDF | Review |
| Direct instruction | Audience and brand identity | Build |
Week 3 - Copy, slogan, and plan
| Slot | Resource | Status |
|---|---|---|
| Text model | Advertisement Analysis DOCX - campaign links | Review |
| Direct instruction | Slogan and copywriting | Build |
| Practice | Persuasive Devices Table DOCX - template | Review |
| Organiser | Propaganda Check List DOCX - poster frame | Review |
| Organiser | Advertisement planning sheet | Build |
Week 4 - Design and draft
| Slot | Resource | Status |
|---|---|---|
| Practice | Sample Photo Essay Analysis Activity DOCX - extension | Extension |
| Text model | Ad draft model | Build |
| Direct instruction | Layout, salience, and reading path | Build |
| Organiser | Advertisement planning sheet | Reuse |
| Game | Logical Fallacies Quiz DOCX - extension | Extension |
Week 5 - Publish and assess
| Slot | Resource | Status |
|---|---|---|
| Practice | Media Literacy Stations DOCX - adapt | Review |
| Assessment | Create an advertisement and rationale | Summative |
| Rubric | Advertisement rubric | Build |
| Rubric | Argumentative Rubric DOCX - extension | Extension |
| Game | Advertisement Revision Quest | Build |
Build queue
| Resource | Purpose | Status |
|---|---|---|
| Annotated print advertisement | Week 1 model and analysis scaffold | Build |
| Ad anatomy | Week 1 direct instruction | Build |
| Advertisement analysis grid | Week 1 organiser | Build |
| Technique Sort | Week 1 retrieval game | Build |
| Audience and brand identity | Week 2 direct instruction | Build |
| Slogan and copywriting | Week 3 direct instruction | Build |
| Advertisement planning sheet | Week 3 and Week 4 organiser | Build |
| Ad draft model | Week 4 text model | Build |
| Layout, salience, and reading path | Week 4 direct instruction | Build |
| Create an advertisement and rationale | Week 5 summative task | Summative |
| Advertisement rubric | Week 5 assessment rubric | Build |
| Advertisement Revision Quest | Week 5 retrieval and revision game | Build |
Before you teach
- Only the Print Advertising Toolkit is confirmed. The four confirmed Young Change Agents challenges have a rights flag and are excluded.
- Check every YouTube link in Advertisement Analysis before class. Replace dead links and confirm each campaign is age-appropriate for your school.
- Use Magazine Covers with sensitivity: it uses a US 9/11 memorial context. It is not a core text and can be replaced with a teacher-selected cover.
- Adapt Media Literacy Stations before use. It is a US news-literacy resource, not an advertising lesson.
- Treat Argumentative Rubric and Logical Fallacies Quiz as extension only. Both are senior or AP-style.
- Adapt the dystopian framing in Propaganda Check List before using it as an advertisement checklist.
- Use Visual Language Techniques Analysis Table and Persuasive Devices Table as templates, not complete lessons.
- Normalise US spelling and US examples in the reviewed assets.
- Require original or copyright-free images, no real logos, and no misleading claims.
- Do not use this pack as a repeat of Persuasion Speech. The focus here is visual and verbal design for an audience, not spoken argument.
Assessment plan
| Checkpoint | Task | Evidence |
|---|---|---|
| Week 1 | Ad deconstruction | Completed analysis grid |
| Week 2 | Visual and audience analysis | Annotated image and audience inference |
| Week 3 | Ad plan | Brief, slogan, copy, and technique plan |
| Week 4 | Draft and critique | Draft ad, layout notes, peer feedback |
| Week 5 | Published ad | Final ad plus 250-300 word rationale |
Source: read-only audit of 3,087 resources, October 2026. This pack schedules 12 existing assets, one reuse, and 12 builds. No resource files were renamed or moved.