Model Infographic Analysis
This is a schematic model, not a published infographic. Use it to see how design choices can be explained, then make different choices for your own issue.
Success criteria
- I can identify the purpose, audience, and main claim of a model.
- I can explain how layout, colour, data, and language work together.
- I can judge which choices are effective and which are weak.
- I can transfer the reasoning, not the design, to my own work.
The model
All figures below are illustrative. They are included to demonstrate layout, not to make a factual claim.
Sustainability in Australia • School food
The lunchbox problem
Most lunchbox waste is avoidable. A simple planning routine can cut food waste, packaging, and cost.
1. CauseToo much food is packed, and single-use packaging is treated as the easy option.
2. ImpactFood in landfill produces methane and wastes the water, land, and energy used to grow it.
3. SolutionPlan portions, pack reusables, share surplus, and compost what cannot be eaten.
What the numbers showIn this illustrative school audit, food made up the largest share of lunchbox waste by weight. Packaging was smaller by weight but harder to separate.
ActionTry one reusable swap and one portion change this week.
Most lunchbox waste is preventable. The solution is not a single heroic act; it is a routine that is easy to repeat.
Illustrative model. In your assessment, cite a real source and date.
Annotated choices
1. Title as a claim. "The lunchbox problem" names the issue and creates curiosity. It is short enough to read at a glance.
2. Standfirst with a promise. It tells the audience what the infographic will explain and why it matters. It does not repeat the title.
3. Three-part structure. Cause, impact, and solution are visually equal, so the reader can compare them. The structure matches the task requirements.
4. One idea per panel. Each panel has a heading and a short explanation. The reader does not have to hunt for the point.
5. Data in context. The model does not use a giant number without explanation. It says what the number shows and why it matters.
6. Colour as grouping. A repeated accent marks the action and key claim. Colour is not the only signal; the text labels carry the meaning too.
7. Call to action isolated at the end. The action is small, specific, and achievable. It follows logically from the causes and solutions.
8. Source line. The model labels its data as illustrative. A real infographic would name the source, year, and method.
Analyse the model
| Question | Evidence from the model | Effect on the audience |
|---|---|---|
| Who is the intended audience? | ||
| What is the main claim? | ||
| What does the viewer notice first? | ||
| How does the layout guide the eye? | ||
| Which visual choice is most effective? Why? | ||
| Which choice is weakest? What would you change? | ||
| Does the action suit the audience? |
What to copy, and what not to copy
Copy the reasoning
- One clear claim.
- Cause, impact, and solution connected.
- Short sections with descriptive headings.
- Data explained in context.
- A specific, realistic action.
- A source line.
Do not copy the surface
- The same title or wording.
- The same colours regardless of your issue.
- The illustrative figures.
- The same three-panel layout if your content needs a different structure.
- The model as if it were a real source.
From model to your own infographic
| Model choice | Your issue | Your choice and reason |
|---|---|---|
| Central claim | ||
| Structure | ||
| Strongest visual | ||
| Data display | ||
| Call to action |
Critique sentence frames
The model uses [choice] to [effect], which helps the audience [understand / trust / act] because [reason].
This choice is effective / limited because [evidence]. I would [change] so that [effect].
Assessment link: this analysis feeds the rationale. You are not marked on imitating the model; you are marked on explaining why your own choices work for your purpose and audience.