Design Brief
Year 7 English • Sustainability Infographic • Week 1 • 45-55 minutes • Individual
One page that holds the decisions. If you cannot fill this in, the design has no direction yet. Bring it to every lesson.
Success criteria
- I can state my issue, audience, and purpose in one sentence each.
- I can choose a structure and justify it.
- I can name the evidence I will use and where it comes from.
- I can plan the sections of my infographic before I design it.
1. The issue
| Question | Your decision |
|---|
| My focused sustainability issue is... | |
| It is important because... | |
| It connects to the documentary because... | |
| The one main cause I will explain is... | |
| The one main impact I will explain is... | |
| The one main solution I will explain is... | |
2. The audience
| Question | Your decision |
|---|
| My target audience is... | |
| They already know... | |
| They might think or feel... | |
| I want them to think, feel, or do... | |
| My tone needs to be... | |
3. Purpose and message
Purpose statement. The purpose of my infographic is to [verb] [specific audience] about [focused issue] by showing [causes, impacts, and solutions].
| Question | Your decision |
|---|
| My purpose verb | |
| My key message in one sentence | |
| My call to action (one realistic step) | |
4. Structure and sections
| Section | Content (one idea) | Visual I will use |
|---|
| 1. Title and standfirst | | |
| 2. | | |
| 3. | | |
| 4. | | |
| Source line and action | | |
My structure is [informational / statistical / radial / process / comparison] because ....
5. Evidence
| Claim | Evidence | Source and date | How it supports my purpose |
|---|
| | | | |
| | | | |
| | | | |
6. Design decisions
| Decision | My choice | Reason (how it helps the audience) |
|---|
| Layout / reading path | | |
| Colour palette | | |
| Icons and symbols | | |
| Data display | | |
| Type | | |
7. My three questions for the teacher
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Keep this brief in your folder. Every later lesson refers back to it. If a decision changes, write the new decision and the reason next to it.
Exit ticket
Read your purpose statement to your partner. They should be able to describe your infographic after one sentence. If they cannot, rewrite it.